Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing [With CDROM] (Hardcover)

by Bryan Eisenberg and Jeffrey Eisenberg and Lisa T. Davis

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Overview

Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.

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Related Categories:
Books > Business & Economics > Consumer Behavior - General
Books > Business & Economics > Marketing - Research

 

8 Ratings

  • ISBN-13: 9780785218975
  • ISBN-10: 0785218971
  • Publisher: Nelson Business
  • Date: May 2006
  • Page Count: 225

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