Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing [With CDROM] (Hardcover)
by Bryan Eisenberg and Jeffrey Eisenberg and Lisa T. Davis
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Overview
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.
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Related Categories:
Books > Business & Economics > Consumer Behavior - General
Books > Business & Economics > Marketing - Research
- ISBN-13: 9780785218975
- ISBN-10: 0785218971
- Publisher: Nelson Business
- Date: May 2006
- Page Count: 225
