Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing [With CDROM] (Hardcover)
by Bryan Eisenberg and Jeffrey Eisenberg and Lisa T. Davis

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Overview
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.

 
 
 
Details
  • ISBN-13: 9780785218975
  • ISBN-10: 0785218971
  • Publisher: Nelson Business
  • Publish Date: June 2006
  • Page Count: 225

Related Categories

Books > Business & Economics > Consumer Behavior - General
Books > Business & Economics > Marketing - Research
 
 
 
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