The Long Tail : Why the Future of Business Is Selling Less of More (Paperback - Revised Ed.)

by Chris Anderson

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Overview

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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Related Categories:
Books > Business & Economics > Economic Conditions
Books > Business & Economics > Consumer Behavior - General

 

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  • ISBN-13: 9781401309664
  • ISBN-10: 1401309666
  • Publisher: Hyperion Books
  • Date: July 2008
  • Page Count: 267

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