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Art Thinking : How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses
by Amy Whitaker


Overview -

An indispensable and inspiring guide to creativity in the workplace and beyond, drawing on art, psychology, science, sports, law, business, and technology to help you land big ideas in the practical world.

Anyone from CEO to freelancer knows how hard it is to think big, let alone follow up, while under pressure to get things done.  Read more...


 
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More About Art Thinking by Amy Whitaker
 
 
 
Overview

An indispensable and inspiring guide to creativity in the workplace and beyond, drawing on art, psychology, science, sports, law, business, and technology to help you land big ideas in the practical world.

Anyone from CEO to freelancer knows how hard it is to think big, let alone follow up, while under pressure to get things done. Art Thinking offers practical principles, inspiration, and a healthy dose of pragmatism to help you navigate the difficulties of balancing creative thinking with driving toward results.

With an MBA and an MFA, Amy Whitaker, an entrepreneur-in-residence at the New Museum Incubator, draws on stories of athletes, managers, writers, scientists, entrepreneurs, and even artists to engage you in the process of art thinking. If you are making a work of art in any field, you aren t going from point A to point B. You are inventing point B.

Art Thinking combines the mind-sets of art and the tools of business to protect space for open-ended exploration and manage risks on your way to success. Art Thinking takes you from Wouldn t it be cool if . . . ? to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life and even change the world while enjoying the journey from point A.

Art Thinking features 60 line drawings throughout."


 
Details
  • ISBN-13: 9780062358271
  • ISBN-10: 0062358278
  • Publisher: HarperBusiness
  • Publish Date: July 2016
  • Page Count: 384
  • Dimensions: 9.1 x 6.3 x 1.3 inches
  • Shipping Weight: 1.2 pounds


Related Categories

Books > Business & Economics > Decision Making & Problem Solving
Books > Business & Economics > Strategic Planning
Books > Psychology > Creative Ability

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2016-04-25
  • Reviewer: Staff

It’s easy to regard art and business as two wholly separate areas, but Whitaker (Museum Legs) shows how to seamlessly blend the two, offering a holistic and original approach to achieving success as an innovator. She explains that both creativity and planning are needed to establish and sustain any successful idea. At once philosophical and practical, this book challenges current perceptions of the ways that ideas (and their by-products) come to life. Whitaker insists that every great idea began “in the weeds”—that is, with the creator unsure whether the initial inspiration would ever bear fruit. Her examples include Harper Lee’s To Kill A Mockingbird; Thomas Fogarty’s balloon catheter, a revolutionary medical invention; and the start-up that eventually became Google. The main point Whitaker makes is that to turn a great idea into something tangible, it’s necessary to create a space for it by developing a business model and strategically investing time, energy, and money. For any readers nursing ideas they’d like to see become reality, this well-researched and engaging book is not to be missed. 60 line drawings. Agent: Pilar Queen, McCormick Literary. (July)

 
BAM Customer Reviews