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The Tipping Point : How Little Things Can Make a Big Difference
by Malcolm Gladwell

Overview - The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight -- or crime or drug use to taper off.  Read more...

 
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More About The Tipping Point by Malcolm Gladwell
 
 
 
Overview
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnight -- or crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment.

 
Details
  • ISBN-13: 9780316316965
  • ISBN-10: 0316316962
  • Publisher: Little Brown and Company
  • Publish Date: March 2000
  • Page Count: 288


Related Categories

Books > Psychology > Social Psychology
Books > Business & Economics > Marketing - General
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