Ametora : How Japan Saved American Style
by W. David Marx


Overview - Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora , or "American traditional"-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital.  Read more...

 
Hardcover
  • $29.00

Add to Cart + Add to Wishlist

In Stock.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 21 copies from $16.90
 
Download

This item is available only to U.S. billing addresses.
 
 
 

More About Ametora by W. David Marx
 
 
 
Overview
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora, or "American traditional"-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

 
Details
  • ISBN-13: 9780465059737
  • ISBN-10: 0465059732
  • Publisher: Basic Books
  • Publish Date: December 2015
  • Page Count: 296
  • Dimensions: 8.3 x 5.6 x 1 inches
  • Shipping Weight: 0.85 pounds


Related Categories

Books > Design > Fashion & Accessories
Books > History > Asia - Japan
Books > Design > History & Criticism

 
BAM Customer Reviews