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Contagious : Why Things Catch on
by Jonah Berger and Keith Nobbs

Overview - Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral?
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More About Contagious by Jonah Berger; Keith Nobbs
 
 
 
Overview
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
"Contagious" is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.

 
Details
  • ISBN-13: 9781442359376
  • ISBN-10: 1442359374
  • Publisher: Simon & Schuster Audio
  • Publish Date: March 2013
  • Page Count: 6


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Consumer Behavior - General

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2013-04-29
  • Reviewer: Staff

Before something can go viral, it must be contagious. Drawing upon his numerous academic publications and the work of others in a variety of fields, Berger explores the essential elements of how ideas, products, and organizations become very popular very quickly—and unlike other authors, his answers don’t necessarily point to social media. Keith Nobbs narrates in a youthful, slightly nasal voice—and this makes his performance all the more effective, as a youthful voice, rather than an older one, is better suited to explain the dynamics of popularity. Nobbs’s reading is nuanced and will help listeners navigate the author’s anecdotes and research. On its own, the author’s prose is engaging, but with Nobbs’s narration, the audiobook feels almost conversational, making Berger’s book even more accessible. A Simon & Schuster hardcover. (March)

 
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