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The F***ing Epic Twitter Quest of @Mayoremanuel
by Dan Sinker and Biz Stone

Overview - "Primary Colors" for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is "the" first significant Twitter epic in today's digital age.
With web sensations such as "Stuff White People Like" and "Sh*t My Dad Says" making the leap from the Internet to the bestseller lists, it's no surprise that this unique and hilarious first-person account of Rahm Emanuel's fake mayoral campaign via Twitter has already been featured in "The Atlantic," "Wired," "The Colbert Report," and is still an unfolding story.
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More About The F***ing Epic Twitter Quest of @Mayoremanuel by Dan Sinker; Biz Stone
 
 
 
Overview
"Primary Colors" for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is "the" first significant Twitter epic in today's digital age.
With web sensations such as "Stuff White People Like" and "Sh*t My Dad Says" making the leap from the Internet to the bestseller lists, it's no surprise that this unique and hilarious first-person account of Rahm Emanuel's fake mayoral campaign via Twitter has already been featured in "The Atlantic," "Wired," "The Colbert Report," and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker.
When rumors circulated that Rahm Emanuel would enter the Chicago mayor's race, suddenly the "real" Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider's story unlike any other--in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel's journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few.
Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, "The F***ing Epic Twitter Quest of @MayorEmanuel" is a bold and exciting foray into a new form of participatory, real-time storytelling.

 
Details
  • ISBN-13: 9781451655148
  • ISBN-10: 1451655142
  • Publisher: Scribner Book Company
  • Publish Date: September 2011
  • Page Count: 238


Related Categories

Books > Humor > Topic - Political
Books > Social Science > Popular Culture - General

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2011-10-24
  • Reviewer: Staff

In the lead-up to the most recent Chicago mayoral election, Sinker (founding editor of the magazine Punk Planet) started a parody Twitter account under the name @MayorEmanuel, offering a foul-mouthed play by play written from the perspective of Rahm Emanuel, mayoral candidate and former White House Chief of Staff. What started as a joke took on a life of its own after the account gained thousands of followers. The real Emanuel even admitted to being a fan, and offered a charitable donation to the author if he came forward. Sinker deftly shapes what could have been a series of unrelated obscenities into a narrative with a distinct arc, offering political commentary, science fiction, and character studies that explore Twitter's capabilities for communication and storytelling. Here, he presents his entire @MayorEmanuel Twitter feed, along with comments and context for the tweets that would puzzle non-Chicagoans. Readers who can get past the liberal f-bombs will find themselves laughing until they cry. (Sept.)

 
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