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A Designer's Research Manual : Succeed in Design by Knowing Your Clients and What They Really Need
by Jennifer Visocky O'Grady and Ken O'Grady


Overview - Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure.  Read more...

 
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More About A Designer's Research Manual by Jennifer Visocky O'Grady; Ken O'Grady
 
 
 
Overview
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

 
Details
  • ISBN-13: 9781592535576
  • ISBN-10: 1592535577
  • Publisher: Rockport Publishers
  • Publish Date: February 2009
  • Page Count: 192
  • Dimensions: 10 x 6.7 x 0.6 inches
  • Shipping Weight: 0.95 pounds

Series: Design Field Guides (Paperback)

Related Categories

Books > Design > Reference

 
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