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Accidental Branding : How Ordinary People Build Extraordinary Brands
by David Vinjamuri


Overview -

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing.  Read more...


 
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Language: English

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More About Accidental Branding by David Vinjamuri
 
 
 
Overview

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.


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Details
  • ISBN: 9780470282083
  • Publisher: Wiley
  • Imprint: John Wiley & Sons, Inc.
  • Date: June 2008
 
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