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Actionable Gamification : Beyond Points, Badges and Leaderboards
by Yu-Kai Chou


Overview - The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.  Read more...

 
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More About Actionable Gamification by Yu-Kai Chou
 
 
 
Overview
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781511744041
  • ISBN-10: 1511744049
  • Publisher: Createspace Independent Publishing Platform
  • Publish Date: April 2015
  • Page Count: 514
  • Dimensions: 9.02 x 5.98 x 1.15 inches
  • Shipping Weight: 1.64 pounds


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