AdWords For Dummies (eBook)
by Howie Jacobson

Download

Language: English

$15.15
Retail Price: $24.99
 

Connect with BAM!

Share this with a friend

See what others are saying

 

0 Ratings

 
 
 

Quick Links:
Overview
Details
Creators
Customer Reviews
Discussion
 
 
 
Overview



  • AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues

  • This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!

  • Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools

  • Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software



 
 
 
Details
  • ISBN: 9780470224403
  • Publisher: John Wiley & Sons, Ltd.
  • Imprint: For Dummies
  • Date: Aug 2007
 
 
 
Creators

Author: Howie Jacobson

 
 
 
Customer Reviews

 
 

DISCUSSION