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Advertising Age : The Principles of Advertising and Marketing Communication at Work
by Esther Thorson and Margaret Duffy


Overview - Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.  Read more...

 
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  • $38.95
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More About Advertising Age by Esther Thorson; Margaret Duffy
 
 
 
Overview
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

 
Details
  • ISBN-13: 9781111528751
  • ISBN-10: 1111528756
  • Publisher: South-Western Pub
  • Publish Date: August 2011
  • Page Count: 176
  • Dimensions: 0.5 x 8 x 10 inches
  • Shipping Weight: 0.92 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion

 
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