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Advertising Concept Book
by Pete Barry


Overview -

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others.  Read more...


 
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More About Advertising Concept Book by Pete Barry
 
 
 
Overview

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.

For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360 branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's "Gorilla" and Old Spice's "The Man Your Man Could Smell Like," both conceptually timeless campaigns.

An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.


 
Details
  • ISBN-13: 9780500290316
  • ISBN-10: 0500290318
  • Publisher: Thames & Hudson
  • Publish Date: July 2012
  • Page Count: 296
  • Dimensions: 9.4 x 7.7 x 1.1 inches
  • Shipping Weight: 2.3 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion

 
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