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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand
by Craig Simpson and Brian Kurtz


Overview - Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits.  Read more...

 
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More About The Advertising Solution by Craig Simpson; Brian Kurtz
 
 
 
Overview
Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

 
Details
  • ISBN-13: 9781599185965
  • ISBN-10: 1599185962
  • Publisher: Entrepreneur Press
  • Publish Date: October 2016
  • Page Count: 192
  • Dimensions: 8.5 x 5.4 x 0.6 inches
  • Shipping Weight: 0.65 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Marketing - Direct

 
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