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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman


Overview - Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.  Read more...

 
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More About The Adweek Copywriting Handbook by Joseph Sugarman
 
 
 
Overview
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

 
Details
  • ISBN-13: 9780470051245
  • ISBN-10: 0470051248
  • Publisher: John Wiley & Sons
  • Publish Date: December 2006
  • Page Count: 338
  • Dimensions: 9.18 x 7.48 x 0.73 inches
  • Shipping Weight: 1.33 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Marketing - General

 
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