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Affiliate Program Management : An Hour a Day
by Evgenii Prussakov


Overview - Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.  Read more...


 
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More About Affiliate Program Management by Evgenii Prussakov
 
 
 
Overview
Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

  • Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
  • Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
  • Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.


 
Details
  • ISBN-13: 9780470651735
  • ISBN-10: 0470651733
  • Publisher: Sybex
  • Publish Date: April 2011
  • Page Count: 424
  • Dimensions: 9.18 x 7.34 x 1 inches
  • Shipping Weight: 1.46 pounds


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Books > Computers > Web - General

 
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