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Airline Operations and Management : A Management Textbook
by Gerald N. Cook and Bruce G. Billig


Overview -

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry.  Read more...


 
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More About Airline Operations and Management by Gerald N. Cook; Bruce G. Billig
 
 
 
Overview

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.


 
Details
  • ISBN-13: 9781138237537
  • ISBN-10: 1138237531
  • Publisher: Routledge
  • Publish Date: February 2017
  • Page Count: 364
  • Dimensions: 9.21 x 6.14 x 0.75 inches
  • Shipping Weight: 1.12 pounds


Related Categories

Books > Transportation > Aviation - Commercial

 
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