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The Art and Business of Teaching Yoga : The Yoga Professional's Guide to a Fulfilling Career
by Amy Ippoliti and Ph.d. Taro Smith


Overview - Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it.  Read more...

 
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More About The Art and Business of Teaching Yoga by Amy Ippoliti; Ph.d. Taro Smith
 
 
 
Overview
Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You ll learn to:
build a loyal student base
plan dynamic classes
optimize your own practice
become more financially stable
maintain a marketing plan
use social media effectively
create a unique brand identity
inspire even more students to embrace yoga
"

 
Details
  • ISBN-13: 9781608682270
  • ISBN-10: 1608682277
  • Publisher: New World Library
  • Publish Date: June 2016
  • Page Count: 208
  • Dimensions: 8.4 x 5.4 x 0.5 inches
  • Shipping Weight: 0.5 pounds


Related Categories

Books > Business & Economics > Small Business - General
Books > Business & Economics > Entrepreneurship
Books > Health & Fitness > Yoga

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2016-05-02
  • Reviewer: Staff

Yoga teachers Ippoliti and Smith, founders of the online training course “90 Minutes to Change the World,” have partnered for this sensible, nuts-and-bolts career guide. Noting that yoga in the U.S. continues to grow and flourish (up from 20.4 million American practitioners in 2012 to 36.7 million in 2016), the authors observe that along with greater demand for qualified teachers comes the reality that it’s harder to “stand out.” The book aims to help instructors not only to hone their teaching but also to learn how to market and promote themselves, all while respecting the balance between yoga as an ancient and venerable practice and yoga as a plausible way to make a decent living. Ippoliti and Smith present their text in three parts: “Becoming a Teacher,” “Getting Down to Business” and “Teaching Well.” The dense, rich center section covers such topics as social media, managing finances, building a student base, forming strong relationships with students and other teachers, and starting and maintaining a successful studio. Yoga teachers will find plenty of creative and practical ideas for building a viable and rewarding (though rarely lucrative) career that may offer such unusual perks as inner peace and self-awareness. (June)

 
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