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The Art of Immersion : How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
by Frank Rose


Overview -

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will.  Read more...


 
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More About The Art of Immersion by Frank Rose
 
 
 
Overview

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.


 
Details
  • ISBN-13: 9780393341256
  • ISBN-10: 0393341259
  • Publisher: W. W. Norton & Company
  • Publish Date: March 2012
  • Page Count: 384
  • Dimensions: 8.22 x 5.53 x 0.94 inches
  • Shipping Weight: 0.61 pounds


Related Categories

Books > Business & Economics > Industries - Entertainment
Books > Computers & Internet > Web - General
Books > Business & Economics > E-Commerce - Internet Marketing

 
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