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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas
by G. Richard Shell and Mario Moussa

Overview - G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program.  Read more...

 
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More About The Art of Woo by G. Richard Shell; Mario Moussa
 
 
 
Overview
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In "The Art of Woo," they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

 
Details
  • ISBN-13: 9780143114048
  • ISBN-10: 0143114042
  • Publisher: Penguin Books
  • Publish Date: December 2008
  • Page Count: 312
  • Reading Level: Ages 18-UP


Related Categories

Books > Business & Economics > Sales & Selling - General
Books > Business & Economics > Negotiating

 
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