Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna
by Norman M. Bradburn and Seymour Sudman and Brian Wansink


Overview - Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods.  Read more...

 
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More About Asking Questions by Norman M. Bradburn; Seymour Sudman; Brian Wansink
 
 
 
Overview
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

 
Details
  • ISBN-13: 9780787970888
  • ISBN-10: 0787970883
  • Publisher: Jossey-Bass
  • Publish Date: April 2004
  • Page Count: 426
  • Dimensions: 8.94 x 5.94 x 1.25 inches
  • Shipping Weight: 1.17 pounds

Series: Research Methods for the Social Sciences #40

Related Categories

Books > Social Science > Research
Books > Psychology > Research & Methodology
Books > Business & Economics > Marketing - Research

 
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