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Attitudes And Persuasion : Classic And Contemporary Approaches
by Richard E Petty and John T Cacioppo


Overview - This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process.  Read more...

 
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Language: English

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More About Attitudes And Persuasion by Richard E Petty; John T Cacioppo
 
 
 
Overview
This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.


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Details
  • ISBN: 9780813346557
  • Publisher: Westview Press
  • Date: Jan 1996
 
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