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Attracting Perfect Customers : The Power of Strategic Synchronicity
by Stacey Hall and Jan Brogniez

Overview - Attracting Perfect Customer leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as "targeting" customers and "outmaneuvering" the competition.  Read more...

 
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More About Attracting Perfect Customers by Stacey Hall; Jan Brogniez
 
 
 
Overview
Attracting Perfect Customer leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as "targeting" customers and "outmaneuvering" the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day.

Strategic Synchronicity is based on nine principles that are not new but are often neglected in today's business world. Among them are the ideas that businesses don't need to search for customers if they are "on purpose"; that collaboration, not competition, is required; and that businesses create their own "clients from hell".

 
Details
  • ISBN-13: 9781576751244
  • ISBN-10: 1576751244
  • Publisher: Berrett-Koehler Publishers
  • Publish Date: October 2001
  • Page Count: 200


Related Categories

Books > Business & Economics > Customer Relations
Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Entrepreneurship

 
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