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Beyond the Core : Expand Your Market Without Abandoning Your Roots
by Chris Zook


Overview - Previewed Week of March 22, 2004
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.
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Hardcover
  • $35.00

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More About Beyond the Core by Chris Zook
 
 
 
Overview
Previewed Week of March 22, 2004
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.

 
Details
  • ISBN-13: 9781578519514
  • ISBN-10: 1578519519
  • Publisher: Harvard Business School Press
  • Publish Date: December 2003
  • Page Count: 240
  • Dimensions: 9.48 x 6.42 x 0.9 inches
  • Shipping Weight: 1.1 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Structural Adjustment

 
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