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Beyond the Obvious : Killer Questions That Spark Game-Changing Innovation
by Phil Mckinney

Overview - The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all.  Read more...

 
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More About Beyond the Obvious by Phil Mckinney
 
 
 
Overview
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."
--Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts."
--B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products."
--Satjiv S. Chahil, former global marketing chief, Apple

 
Details
  • ISBN-13: 9781401324469
  • ISBN-10: 1401324460
  • Publisher: Hyperion Books
  • Publish Date: February 2012
  • Page Count: 252
  • Reading Level: Ages 18-UP


Related Categories

Books > Business & Economics > Decision Making & Problem Solving
Books > Psychology > Creative Ability

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2011-12-19
  • Reviewer: Staff

McKinney, vice president and chief technology officer for Hewlett-Packard’s Personal Systems Group, provides a thoughtful yet practical guide to consistently generating innovation. Arguing that ideas are a company’s most valuable currency, he maintains that an organization’s success will be determined by its ability to generate ideas that lead to innovations that customers want. To help companies ignite these ideas, McKinney shares a system called the “Killer Questions”: a tool that prompts re-evaluation of old organizational beliefs that dictate how a company operates but which may no longer hold value. To do so requires negotiating the forces inside an organization that challenge innovation as well as dealing with outside curve balls. While re-examining core beliefs is hardly new advice, McKinney’s system helps distinguish valuable ideas from others with less potential as well as paying attention to delivering value to customers, the value chain, manufacturing and supply, marketing and sales, shipping and distribution, and the customer experience. McKinney also provides an invaluable guide to extracting ideas from the book and applying them within an organization. He includes a helpful time line and six rules to keep companies on track. Offering concrete advice, McKinney gives organizations the tools they need to generate ideas and know that they’re moving in the right direction. Agent: Marc Gerald, the Agency Group. (Feb.)

 
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