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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
by Seth Godin

Overview - In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.  Read more...

 
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More About The Big Moo by Seth Godin
 
 
 
Overview
In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.

 
Details
  • ISBN-13: 9781591841036
  • ISBN-10: 1591841038
  • Publisher: Portfolio
  • Publish Date: October 2005
  • Page Count: 183
  • Reading Level: Ages 18-UP


Related Categories

Books > Business & Economics > Leadership
Books > Business & Economics > Marketing - General
Books > Business & Economics > Motivational

 
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