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Billboard Advertising for Know-It-Alls
by For Know-It-Alls


Overview - Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campaigns. Billboards are widey used in advertising messages related to political campaigns, product marketing and for non-profit causes.  Read more...

 
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More About Billboard Advertising for Know-It-Alls by For Know-It-Alls
 
 
 
Overview
Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campaigns. Billboards are widey used in advertising messages related to political campaigns, product marketing and for non-profit causes. Three types of signs are covered in this book including traditional billboards, mechanical billboards and newer types including digital and mobile billboards. This publication also focuses on important issues related to using a billboard including effectiveness, placement, visual concerns, related environmental issues, road safety, and laws relating to billboards. Billboard Advertising for Know-It-Alls is highly recommended for those who are interested in learning more about advertising with billboards.


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Details
  • ISBN-13: 9781599862217
  • ISBN-10: 1599862212
  • Publisher: For Know-It-Alls
  • Publish Date: January 2008
  • Page Count: 52
  • Dimensions: 9 x 6 x 0.11 inches
  • Shipping Weight: 0.18 pounds


Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Marketing - Industrial

 
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