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Birthing the Elephant : The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness
by Karin Abarbanel and Bruce Freeman and Bobbi Brown


Overview - "This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes.
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Language: eng

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More About Birthing the Elephant by Karin Abarbanel; Bruce Freeman; Bobbi Brown
 
 
 
Overview
"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.


This item is Non-Returnable.

 
Details
  • ISBN: 9780307833440
  • Publisher: Potter/Ten Speed/Harmony/Rodale
  • Imprint: Ten Speed Press
  • Date: June 2013
  • Seller Statement: Sold by Random House, Inc.
 
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