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Blink : The Power of Thinking Without Thinking
by Malcolm Gladwell


Overview - What We're Reading Now:
Gladwell takes one concept, the human tendency to snap judgments, and leads a wild journey through recent scientific research in various psychological fields that makes for an endlessly fascinating read.
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More About Blink by Malcolm Gladwell
 
 
 
Overview
What We're Reading Now:
Gladwell takes one concept, the human tendency to snap judgments, and leads a wild journey through recent scientific research in various psychological fields that makes for an endlessly fascinating read.
Robert Donahue, Bookseller
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

 
Details
  • ISBN-13: 9781586217198
  • ISBN-10: 1586217194
  • Publisher: Little Brown and Company
  • Publish Date: January 2005


Related Categories

Books > Business & Economics > Decision Making & Problem Solving

 
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