Coupon
Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim and Renee Mauborgne


Overview - The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.  Read more...

 
Hardcover - Revised Ed.
  • Retail Price: $32.00
  • $19.19
    (Save 40%)
  • Members Save 10% Club Price
    $ 17.27

Add to Cart + Add to Wishlist

In Stock.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 22 copies from $17.62
 
 
 

More About Blue Ocean Strategy, Expanded Edition by W. Chan Kim; Renee Mauborgne
 
 
 
Overview
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
A new preface by the authors: Help My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third oneAlignment, Renewal, and Red Ocean Trapsthat address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market spaceand making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you ll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
"

 
Details
  • ISBN-13: 9781625274496
  • ISBN-10: 1625274491
  • Publisher: Harvard Business School Press
  • Publish Date: January 2015
  • Page Count: 320


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Strategic Planning
Books > Business & Economics > Development - Business Development

 
BAM Customer Reviews