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The Book of Business Awesome / the Book of Business UnAwesome
by Scott Stratten and Alison Kramer


Overview -

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together--one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective.  Read more...


 
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Language: English

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More About The Book of Business Awesome / the Book of Business UnAwesome by Scott Stratten; Alison Kramer
 
 
 
Overview

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together--one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.


This item is Non-Returnable.

 
Details
  • ISBN: 9781118315460
  • Publisher: Wiley
  • Date: July 2012
 
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