-What should authors avoid doing on the Internet?
-How does the new paradigm affect authors, readers, and the fundamentals of book publication?
-What s the difference between letting Internet tools use you and having a strategic plan?
-How do authors protect their creativity while still advancing their careers?
-How do you filter out white noise and find the peace of mind to do good work?
Award-winning author, editor, and Web-entrepreneur Jeff VanderMeer shares his twenty-five years of experience to reveal how writers can go about:
-Using new media: blogs, "Facebook," "Twitter," "MySpace," "YouTube," podcasts, and IM
-Effectively networking in the modern era (why it s not all about you)
-Understanding the lifecycle of a book and your role in the publication process
-Finding balance between your public and private lives and personas
-Creating a brand and identity tied to your strengths and your writing
-Working with your publisher: editors, publicists, marketing, and sales
-Taking the long view: establishing short- and long-term professional goals
-Getting through rejection and understanding the importance of persistence
-Enjoying and enhancing your creative process and more"
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page 55.
- Review Date: 2009-08-24
- Reviewer: Staff
Author and blogger VanderMeer (Finch) outlines ways for writers to harness both the emerging power of the Internet and their own creativity in this informative guide. VanderMeer differentiates between a “Public Booklife” (marketing the book and the writer) and a “Private Booklife” (strategies to help get words on the page) and suggests that one's ideal Booklife is a dynamic balance of the two. Even though the Web's landscape is constantly shifting, his hints about ways to maximize a writer's exposure—including weighing the pros and cons of Facebook, MySpace and Twitter—can certainly be applied to future social networking sites and blogs. The tips for creating a flourishing Public Booklife will appeal to a wide variety of writers, from those just starting out to those trying to navigate the changing world of book publishing, while the Private Booklife section seems more tailored to new authors. With anecdotes from VanderMeer's own life as a writer, reviewer and blogger, as well as input from agents, editors and publicists, this guide will surely help writers traverse the often difficult journey from first draft to finished product. (Oct. 15)