Tastier than a twizzler yet more protein-packed than a spinach smoothie, Brain Candy is guaranteed to entertain your brain even as it reveals hundreds of secrets behind what s driving that electric noodle inside your skull. Read more...
Tastier than a twizzler yet more protein-packed than a spinach smoothie, Brain Candy is guaranteed to entertain your brain even as it reveals hundreds of secrets behind what s driving that electric noodle inside your skull.
These delicious and nutritious pages are packed with bits of bite-sized goodness swiped from the bleeding edge of brain science (including the reason why reading these words is changing your hippocampus at this very moment ) Shelved alongside these succulent neurological nuggets are challenging puzzles and paradoxes, eye-opening perception tests and hacks, fiendish personality quizzes and genius testers, and a grab bag of recurring treats including Eye Hacks, Algebraic Eight Ball, iDread, Wild Kingdom, and Logic of Illogic.
Should you look between these covers and inhale the deliciously cherry-flavored scents of knowledge within, you will grow your grey matter while discovering:
Why you should be writing bad poetry
The simple keys to brain training
What trust smells like
The origins of human morality
Why expensive wine always tastes better
The truth about brain sweat
How your diet might be making you dumb
The secrets of game theory
Why economists hate psychology
The mental benefits of coffee and cigarettes
How to really spot a liar
Why you can t make me eat pie
The benefits of daydreaming
Four simple secrets to persuasion
Why your barin s fzzuy ligoc alowls you to raed this
How to brainwash friends and family
The science of body language
What pigeons know about art
And much, much more."
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2010-09-13
- Reviewer: Staff
Sundem (Geek Logic) serves up irresistible snippets of ‘edutainment' collected for their ability to tickle minds as well as impart knowledge. This assortment of the weird and wacky will keep readers busy not only due to the far-out facts themselves but also their unorthodox organization. There is no index; topics flow gently from start to finish, free from groupings or ties. Items listed in the table of contents are rarely longer than a page. Alert readers will begin to anticipate the idiosyncratic rhythm of the text and enjoy iterations on themes like Wild Kingdom, Zen Mind, Logic of Illogic, and Eye Hack and enjoy the clever cartoon illustrations that headline quotes from famous thinkers. Another theme runs through the book under the title of ‘iDread,' with a cartoon Munch‘s screamer announcing the scientific names of often obscure phobias (Ephebiphobia: Fear of Teenagers). Icons and images are a key part of the text, used not only as signposts but to convey information in an active way. Throughout, Sundem addresses important yet quirky topics like subliminal advertising, self affirmations, and daydreams. There is nothing a curious brain enjoys more than studying itself. Delicious. Illustrations. (Aug.)