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Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley

Overview -

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.  Read more...


 
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Language: English

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More About Brainfluence by Roger Dooley
 
 
 
Overview

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

The EPUB format of this title may not be compatible for use on all handheld devices.



This item is Non-Returnable.

 
Details
  • ISBN: 9781118175941
  • Publisher: Wiley
  • Imprint: John Wiley & Sons, Inc.
  • Date: Oct 2011
 
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