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Brand Bible : The Complete Guide to Building, Designing, and Sustaining Brands
by Debbie Millman


Overview -

"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between.  Read more...


 
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More About Brand Bible by Debbie Millman
 
 
 
Overview

"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

 
Details
  • ISBN-13: 9781592537266
  • ISBN-10: 159253726X
  • Publisher: Rockport Publishers
  • Publish Date: February 2012
  • Page Count: 312


Related Categories

Books > > Graphic Arts - Branding & LOGO Design
Books > Business & Economics > Marketing - General

 
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