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The Brand Called You : Create a Personal Brand That Wins Attention and Grows Your Business
by Peter Montoya and Tim Vandehey


Overview -

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list.  Read more...


 
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More About The Brand Called You by Peter Montoya; Tim Vandehey
 
 
 
Overview

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire


 
Details
  • ISBN-13: 9780071597500
  • ISBN-10: 0071597506
  • Publisher: McGraw-Hill
  • Publish Date: October 2008
  • Page Count: 275
  • Dimensions: 8.92 x 6.26 x 0.7 inches
  • Shipping Weight: 0.87 pounds


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Books > Business & Economics > General

 
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