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Brand Is Destiny : The Ultimate Bottom Line
by Marc H. Rudov


Overview -

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line .

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.  Read more...

 
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More About Brand Is Destiny by Marc H. Rudov
 
 
 
Overview

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.



This item is Non-Returnable.

 
Details
  • ISBN-13: 9780974501741
  • ISBN-10: 0974501743
  • Publisher: MHR Enterprises
  • Publish Date: February 2017
  • Page Count: 198
  • Dimensions: 9 x 6 x 0.42 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Marketing - General
Books > Business & Economics > Sales & Selling - Management

 
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