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Brand Engagement : How Employees Make or Break Brands
by I. Buckingham


Overview - This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.  Read more...

 
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More About Brand Engagement by I. Buckingham
 
 
 
Overview
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

 
Details
  • ISBN-13: 9780230573062
  • ISBN-10: 0230573061
  • Publisher: Palgrave MacMillan
  • Publish Date: January 2008
  • Page Count: 221


Related Categories

Books > Business & Economics > Marketing - General

 
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