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Brown Is the New White : How the Demographic Revolution Has Created a New American Majority
by Steve Phillips


Overview - "NEW YORK TIMES" BESTSELLER
Despite the abundant evidence from Obama s victories proving that the U.S. population has fundamentally changed, many progressives and Democrats continue to waste millions of dollars chasing white swing voters.
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More About Brown Is the New White by Steve Phillips
 
 
 
Overview
"NEW YORK TIMES" BESTSELLER
Despite the abundant evidence from Obama s victories proving that the U.S. population has fundamentally changed, many progressives and Democrats continue to waste millions of dollars chasing white swing voters. Explosive population growth of people of color in America over the past fifty years has laid the foundation for a New American Majority consisting of progressive people of color (23 percent of all eligible voters) and progressive whites (28 percent of all eligible voters). These two groups make up 51 percent of all eligible voters in America right now, and that majority is growing larger every day. Failing to properly appreciate this reality, progressives are at risk of missing this moment in historyand losing.
A leader in national politics for thirty years, Steve Phillips has had a front-row seat to these extraordinary political changes. A civil rights lawyer and a senior fellow at the Center for American Progress, Phillips draws on his extensive political experience to unveil exactly how people of color and progressive whites add up to a new majority, and what this means for U.S. politics and policy. A book brimming with urgency and hope, "Brown Is the New White" exposes how far behind the curve Democrats are in investing in communities of colorwhile illuminating a path forward to seize the opportunity created by the demographic revolution
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Details
  • ISBN-13: 9781620971154
  • ISBN-10: 1620971151
  • Publisher: New Press
  • Publish Date: February 2016
  • Page Count: 224


Related Categories

Books > Political Science > Political Process - Political Parties
Books > Political Science > Political Process - Campaigns & Elections
Books > Political Science > Political Ideologies - Conservatism & Liberalism

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2016-01-04
  • Reviewer: Staff

A lethal combination—a poor understanding of demographics data and a myopic focus on white swing voters—is leading political candidates and their strategists to election disaster, says Phillips, co-founder of PowerPAC.org. He argues that Democrats lost midterm elections not because white voters swung right, but because "progressive Whites and people of color alike sat out the midterms." He posits that getting out the vote among voters of African, Asian, Native American, Latino, and Arab descent will lead to election wins and better policy: "In a changing population where people of color are nearly 40 percent of the country... speaking boldly and unapologetically to the causes of inequality has proven to be good and smart politics." As outlined here, the requirements for success include paying attention to demographers as well as donors, hiring diverse campaign personnel, and investing in the unsexy but necessary work of canvassing, rather than in television commercials. This book, squarely aimed at politicians with a progressive agenda, makes a compelling argument for prioritizing people of color in campaign design. (Feb.)

 
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