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Build Your Author Platform : The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps
by Carole Jelen and Michael McCallister and Jack Canfield


Overview - A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.  Read more...

 
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More About Build Your Author Platform by Carole Jelen; Michael McCallister; Jack Canfield
 
 
 
Overview
A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.
Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?
In "Build Your Author Platform: The New Rules," top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.
From pre-publication through book launch and beyond, authors will learn how to:
- Define goals and a unique brand
- Employ successful website strategies, content, social presence, media authority, and training
- Secure positive reviews
- Attract viewers efficiently without cost
Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, "Build Your Author Platform" is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

 
Details
  • ISBN-13: 9781939529251
  • ISBN-10: 1939529255
  • Publisher: Benbella Books
  • Publish Date: May 2014
  • Page Count: 345


Related Categories

Books > Language Arts & Disciplines > Publishing

 
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