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Build Your Tribe : The New Marketing Manifesto for Restaurants, Bars and Cafes
by Susanne Currid


Overview - Most food and drink retailers market to the crowd. Smart restaurant, bar and cafe businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or cafe marketing plan.  Read more...

 
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More About Build Your Tribe by Susanne Currid
 
 
 
Overview
Most food and drink retailers market to the crowd. Smart restaurant, bar and cafe businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or cafe marketing plan. This book will also show you how to: engage with your most valuable customers online, in venue and at events, create your marketing dream team, identify the best social media channels for your business, turbo-charge your marketing with the latest low-cost digital marketing tools, successfully deliver your marketing plan by applying the latest project management techniques, fill more tables and increase sales in your venue and more.


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Details
  • ISBN-13: 9781909623132
  • ISBN-10: 190962313X
  • Publisher: Panoma Press
  • Publish Date: September 2013
  • Page Count: 196
  • Dimensions: 9 x 6 x 0.42 inches
  • Shipping Weight: 0.59 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Industries - Food Industry
Books > Business & Economics > Advertising & Promotion

 
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