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Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, "The Business Book" is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.
"The Business Book" is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.
- ISBN-13: 9781465415851
- ISBN-10: 1465415858
- Publisher: DK Publishing (Dorling Kindersley)
- Publish Date: February 2014
- Page Count: 352
- Dimensions: 9.3 x 7.9 x 1.2 inches
- Shipping Weight: 2.8 pounds
Series: Big Ideas Simply Explained