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The Business of Design
by Joseph Desetto


Overview - In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients.  Read more...

 
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More About The Business of Design by Joseph Desetto
 
 
 
Overview
In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.

 
Details
  • ISBN-13: 9781428322295
  • ISBN-10: 1428322299
  • Publisher: Cengage Learning Ptr
  • Publish Date: August 2008
  • Page Count: 177
  • Dimensions: 0.5 x 8 x 9.75 inches
  • Shipping Weight: 1.1 pounds


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