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Business Gamification For Dummies
by Kris Duggan and Kate Shoup

Overview -

The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.  Read more...


 
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Language: English

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More About Business Gamification For Dummies by Kris Duggan; Kate Shoup
 
 
 
Overview

The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.


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Details
  • ISBN: 9781118466940
  • Publisher: Wiley
  • Imprint: For Dummies
  • Date: Jan 2013
 
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