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Business Models for Dummies
by Jim Muehlhausen


Overview - Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.  Read more...


 
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More About Business Models for Dummies by Jim Muehlhausen
 
 
 
Overview
Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

  • Shows you how to define the purpose of a business and its profitability to customers
  • Serves as a thorough guide to business modeling techniques
  • Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.


 
Details
  • ISBN-13: 9781118547618
  • ISBN-10: 1118547616
  • Publisher: For Dummies
  • Publish Date: June 2013
  • Page Count: 364
  • Dimensions: 9.63 x 6.85 x 0.81 inches
  • Shipping Weight: 1.25 pounds

Series: For Dummies

Related Categories

Books > Business & Economics > Small Business - General
Books > Business & Economics > Strategic Planning
Books > Business & Economics > Business Writing

 
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