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Campaign Craft : The Strategies, Tactics, and Art of Political Campaign Management
by Michael Burton and J. William Miller and Daniel M. Shea


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Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.  Read more...


 
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More About Campaign Craft by Michael Burton; J. William Miller; Daniel M. Shea
 
 
 
Overview

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.

The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

 
Details
  • ISBN-13: 9781440837326
  • ISBN-10: 1440837325
  • Publisher: Praeger Pub Text
  • Publish Date: June 2015
  • Page Count: 282
  • Dimensions: 0.75 x 6.5 x 9.5 inches
  • Shipping Weight: 1.2 pounds


Related Categories

Books > Political Science > Political Process - Elections

 
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