Coupon
You Can T Teach a Kid to Ride a Bike at a Seminar, 2nd Edition : Sandler Training S 7-Step System for Successful Selling
by David H. Sandler and David H. Mattson


Overview -

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy

"People make buying decisions emotionally and justify them logically."

That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals.  Read more...


 
Hardcover - Revised Ed.
  • $32.00

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 19 copies from $19.95
 
 
 

More About You Can T Teach a Kid to Ride a Bike at a Seminar, 2nd Edition by David H. Sandler; David H. Mattson
 
 
 
Overview

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy

"People make buying decisions emotionally and justify them logically."

That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today s economy.

You Can t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training s CEO, David Mattson, has revisited it to provide additional skills designed for today s highly competitive and more complex sales landscape. With this powerful guide, you ll learn how to:

  • Take the lead in the "buyer/seller dance"
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you . . . and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the "Sandler Submarine"
  • Use LinkedIn as a prospecting and qualifying tool
  • Establish an up-front contract, or call roadmap, before your face-to-face meeting
  • Use online research to turn "cold calls" into warm calls

Sales professionals and teams that follow these principles and others outlined in the book will transform themselves from mediocre performers into selling superstars.

This new edition of You Can t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler s timeless techniques and best practices from the most effective sales operation today.

"

 
Details
  • ISBN-13: 9780071847827
  • ISBN-10: 0071847820
  • Publisher: McGraw-Hill Education
  • Publish Date: March 2015
  • Page Count: 288


Related Categories

Books > Business & Economics > Sales & Selling - Management
Books > Business & Economics > Customer Relations
Books > Business & Economics > Training

 
BAM Customer Reviews