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Can We Do That! : Outrageous PR Stunts That Work — And Why Your Company Needs Them
by Peter Shankman

Overview -

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't.  Read more...


 
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Language: English

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More About Can We Do That! by Peter Shankman
 
 
 
Overview

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.


This item is Non-Returnable.

 
Details
  • ISBN: 9781118044698
  • Publisher: Wiley
  • Imprint: John Wiley & Sons, Inc.
  • Date: Jan 2011
 
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