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The Case Study Handbook : How to Read, Discuss, and Write Persuasively about Cases
by William Ellet


Overview - If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.  Read more...

 
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More About The Case Study Handbook by William Ellet
 
 
 
Overview
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook," William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

 
Details
  • ISBN-13: 9781422101582
  • ISBN-10: 1422101584
  • Publisher: Harvard Business School Press
  • Publish Date: April 2007
  • Page Count: 288
  • Dimensions: 9.22 x 7.27 x 0.71 inches
  • Shipping Weight: 1.28 pounds


Related Categories

Books > Business & Economics > Development - Business Development

 
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