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Cases in Health Care Marketing
by John Fortenberry


Overview - Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.  Read more...

 
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More About Cases in Health Care Marketing by John Fortenberry
 
 
 
Overview
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.

Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9780763764487
  • ISBN-10: 0763764485
  • Publisher: Jones & Bartlett Publishers
  • Publish Date: February 2010
  • Page Count: 244
  • Dimensions: 8.9 x 5.9 x 0.5 inches
  • Shipping Weight: 0.8 pounds


Related Categories

Books > Medical > Health Care Delivery
Books > Medical > Hospital Administration

 
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