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Cases in Health Care Marketing
by Ph.D. Jr. John L. Fortenberry


Overview - Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.  Read more...

 
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More About Cases in Health Care Marketing by Ph.D. Jr. John L. Fortenberry
 
 
 
Overview
Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful As A Stand-Alone Text Or As A Complement To Any Introductory Text On Healthcare Marketing, Cases In Health Care Marketing Challenges To Reader To Resolve The Case Through A Series Of Questions At The Conclusion Of Each Study. Solutions Are Provided As Part Of A Package Of Online Instructor’S Materials.

 
Details
  • ISBN-13: 9780763764487
  • ISBN-10: 0763764485
  • Publisher: Jones & Bartlett Publishers
  • Publish Date: February 2010
  • Page Count: 244
  • Dimensions: 8.9 x 5.9 x 0.5 inches
  • Shipping Weight: 0.8 pounds


Related Categories

Books > Medical > Health Care Delivery
Books > Medical > Hospital Administration

 
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